Not everyone is a born speaker. While some are
gifted, some learn the art by practice. In any platform where there is a
speaker and an able audience, the first and foremost rule is that the speaker
must try and know the audience. He is allowed to do his homework if he is aware
of the list of attendees of the august gathering in advance. This helps the
speaker to plan his speech so that it is conducive to everyone who has adorned
the listening cap. Not just any speech but this technique works well for a
professional training atmosphere as well. Especially the sales training
programs that companies conduct to enlighten their sales representatives should
be organized, structured and most importantly well presented to the audience.
So, how does this structuring and organization happen? Let’s see:
Introduction
A sales inspirational speaker always starts
his speech with a generic introduction of himself and how his life has been so
far. Rather than getting personal, he states the reasons that made him to choose
the profession. He slowly tries to steer the conversation towards the topic
that is under discussion. Rather than keeping the talk monotonous, he tries to
use the conversational tone which goes well with audience in general.
Start with a case study
A problem is always better explained using a
user story. Hence, the speaker generally tries to narrate a problem that most
of the sales executives face while generating leads or convincing leads to turn
into privileged customers. Mostly many speakers try to frame the problem
statement with statistical questions related to sales, figures and also
profits. In this way they can connect with the audience in a better way.
Discuss the problem statement
Post introducing the problem, the speaker
starts to discuss in length about the problem statement. He talks about the
concept of buying, selling, who are leads, why to campaign, how to network etc.
This is essential part of the entire conversation as the speaker puts all his
knowledge in this section. Every word uttered by the speaker carries great
importance. Usually speakers dwell a lot in this section and they state as many
examples as possible to push the information into every audience's mind.
Audience interaction
Generally after a heavy discussion audience
feel bored and hence lose their concentration. Hence as filler, the speaker
introduces some games or even opens for questions and answers. He gets an
opportunity to know how much his audience has understood and imbibed from him.
This also gives him time to dynamically plan the next session before the
conclusive note.
State a real time solution
Lastly, the speaker tries to conclude his
speech by answering the problem statement with a real time solution. He states
ten different reasons for choosing the solution and this is where his
proficiency is evident. Such selling skills training are organized by
companies to help their new recruits and make them work even harder on their
technique.
To become one among the best conference speaker, one
has to remember that along with content, confidence and poise are most
important. And with the right combination of these, along with ample industry
experience, sales speakers can easily motivate their audience. Phil M Jones is
one such conference speaker and sales lead generation expert who has been a
sales coach since many years. His live speeches, sales training, audio and
video material are great source of information and one can visit philmjones.com
to know more about his achievements and his current training schedules. His techniques are surely game changing and
useful!




